Tag: Delphi method

AI Advertising Affects Consumers’ Emotions and Impulsive Buying Behavior

Nguyen Thai Duc DOI: 10.5281/zenodo.18113412 GAS Journal of Economics and Business Management (GASJEBM) In recent years, Artificial Intelligence (AI) has become an important tool in digital advertising, helping brands reach consumers more effectively through data-driven personalization and interactive design. However, Read More …