The Impact of Technological Innovation on the Viability of Hospitality Firms in Imo State

This study examines the impact of technological innovation on the viability of hospitality firms in Imo State, Nigeria. In light of infrastructural deficits, particularly in power, security, and internet connectivity, the research focuses on three key technological dimensions: power supply through technology (T1), CCTV surveillance systems (T2), and internet infrastructure (T3). Using a quantitative survey design, primary data were collected from 200 respondents across 50 hospitality firms in the region. Descriptive and inferential statistics, including multiple linear regression analysis, were employed to evaluate the relationships among variables. The findings reveal that reliable power supply and internet infrastructure have strong, statistically significant positive impacts on firm viability, while CCTV technology, though significant, exhibits a more moderate effect. The results support the theoretical foundations of the Resource-Based View (RBV) and the Technology–Organization–Environment (TOE) framework, suggesting that strategic investment in tangible technological resources enhances operational efficiency, customer satisfaction, and long-term business sustainability. The study recommends that hospitality business owners prioritize investment in energy and digital technologies, while policymakers should offer supportive incentives to foster innovation-driven development. The research contributes to the body of knowledge on technology adoption in the service sector and offers practical insights for regional development and competitive strategy in emerging economies.