- Abdullateef Ajibola Adepoju1, Adewale Obafemi Thomas2 & Trimisiyu Omotayo Lawal3
- DOI: 10.5281/zenodo.17786183
- GAS Journal of Economics and Business Management (GASJEBM)
The excessive use of the instruments of Artificial Intelligence (AI) has transformed the entrepreneurial landscape radically, yet the dynamics of interaction between AI and innovation and entrepreneurial success have not received sufficient research. The study is aimed at the intellectual discussion of the interdependence of AI tools and innovation on entrepreneurial performance, both in the developed and developing economies. The research provides the answer to the most crucial questions, including how AI tools impact entrepreneurial performance, what are the mediating factors of innovation, and situational issues that influence the performance of AI-driven entrepreneurship. The conceptual and qualitative method of the paper review involves the secondary data through peer-reviewed articles, books, and historical texts, newspapers, and credible internet data. According to the analysis, the high degree of innovation is enhanced with the help of strategic use of AI tools as a result, the higher the level of growth, profitability, and sustainability of entrepreneurial activity. In addition, the study presents the significant barriers, such as the adoption gaps, and resources shortage, which intermediates AI and entrepreneurial performance. Based on these findings, the study offers the policy and management practices that would support the adoption of AI, foster innovativeness, and improve the dynamic capabilities in the entrepreneur ecosystems. In conclusion, AI application used in conjunction with innovation is a significant facilitator of entrepreneurship success that offers practical information to businessmen, policymakers, and business organizations who thrive on innovation.

