Empowering Museum Visitor Experiences through AI-Driven Smart Guide Systems: A Model for Intelligent Museum Services

Smart museums, as integrative platforms combining cultural heritage and cutting-edge technologies, are reshaping traditional exhibition and visitor engagement models. Driven by artificial intelligence (AI), the Internet of Things (IoT), big data, and immersive media, intelligent guide systems offer personalized, interactive, and immersive services to visitors. This paper examines the evolving demands of museum audiences, such as personalized navigation, immersive experiences, high-precision guidance, and real-time information access, and explores how AI-driven smart guide systems address these needs. By analyzing real-world applications, including personalized tour algorithms, AI virtual hosts, cross-platform integration, and voice-interactive Q&A, the study proposes a comprehensive model of intelligent museum services. These developments not only enhance visitor satisfaction but also optimize museum operations and educational outcomes, supporting broader goals of cultural dissemination and digital transformation in the heritage sector.