Investigating the Impact of Internet and Social Media Applications on Entrepreneurial Performance

This abstract research paper explores how Internet and social media applications can be applied to the performance of the entrepreneurship with a specific focus on the transformative nature of the solutions in the contemporary business environment. This research investigates the role of digital platforms in promoting innovation, communication and competitiveness in the market and how these factors make them important drivers of entrepreneurship in the developed and emerging economies. The paper uses the three theoretical bases, based on which it develops a take on the adoption of technology, its use as a resource, and its adoption as a conceptual framework, namely: Technology Acceptance Model (TAM), Resource-Based View (RBV), and Diffusion of Innovation (DOI). The study constructs Internet and social media applications in a multidimensional approach to include Internet use, social media marketing, digital communication, innovation and sharing knowledge, and integration of technology where entrepreneurial performance is a unidimensional result which measures growth, productivity and adaptability. The research will indicate the most important inter-relationships between the digital activity and corporate performance by conducting a multifaceted review of 76 scholarly sources and proving that the effective application of digital technologies may be the reason to increase its productivity, market coverage and strategic competitiveness. The conceptual model proposed shows how Internet and social media applications are used together to affect the performance of the entrepreneur through the mediating effect of the concept of innovation and digital orientation. The scholar concludes that these technologies may be assimilated to enable business owners to create powerful and data-driven companies. It suggests that entrepreneurs should increase digital skills, policymakers consolidate digital architecture and inclusion models, and scholars should investigate more the emerging convergence of digital transformation and entrepreneurship.