Nguyen Duc Hoai Anh DOI: 10.5281/zenodo.18145845 GAS Journal of Economics and Business Management (GASJEBM) The fast growth of technologies related to artificial intelligence (AI) has significantly changed e-commerce operations and how customers engage in such activities. This report investigates the Read More …
Tag: Customer Experience
Applying AI in Personalizing Customers Experience and Forming Brand Love
Huynh Tai DOI: 10.5281/zenodo.18113595 GAS Journal of Economics and Business Management (GASJEBM) In the era of digital transformation, Artificial Intelligence (AI) has emerged as a powerful tool for enhancing marketing effectiveness and creating emotionally resonant customer relationships. This study investigates Read More …
