The Impact of Integrating Artificial Intelligence Tools on Customer Experience in E-Commerce

Nguyen Duc Hoai Anh DOI: 10.5281/zenodo.18145845 GAS Journal of Economics and Business Management (GASJEBM) The fast growth of technologies related to artificial intelligence (AI) has significantly changed e-commerce operations and how customers engage in such activities. This report investigates the Read More …

Analysis of the Impact of Integrated Value Chain System and Customer Care Services in Enhancing Competitiveness in the Tourism Industry in Kenya

Dr. Michael Steven Juma, DBA4, MBA1, MSc in Dev5, Pauline Awino Owino, MSc. Procurement2, Parkin Hiley Juma, MBA3 & Johnson Olatunde Olaniyan Ph.D4 DOI: 10.5281/zenodo.17263610 GAS Journal of Economics and Business Management (GASJEBM) This study pursues a twofold objective: (1) Read More …