Colouring Outside the Lines: How AI-Driven Personalization Reshapes the Experience–Value Pathway in Human–AI Co-Creation

Do Hoang An Nhien DOI: 10.5281/zenodo.19925034 GAS Journal of Economics and Business Management (GASJEBM) Artificial intelligence (AI) is reshaping the way users and systems jointly generate value, yet little is known about how AI-driven personalization alters the experience–value pathway in Read More …