Factors Influencing Gen Z’s “Cancel Culture” Behavior and its Impact on Brand Communication Crisis in Vietnam

Nguyen Thi Thuy Diem DOI: 10.5281/zenodo.18133014 GAS Journal of Economics and Business Management (GASJEBM) This study examines the psychological, social, and digital determinants of Generation Z’s participation in cancel culture and its resulting impact on brand communication crises in Vietnam. Read More …