Akinsola Oyetola Shokunbi DOI: 10.5281/zenodo.18778428 GAS Journal of Economics and Business Management (GASJEBM) This study examines the influence of selected service marketing mix strategies on firm performance within the travel agency sector in an emerging economy. Although the extended marketing Read More …
Tag: Firm Performance
Innovation Capabilities and Performance of Food Processing Companies in Nigeria
Emmanuel Lubem Asenge1, Ph.D and Philip Dewua, Ph.D2 1&2 Department of Business Management, Benue State University, Makurdi-Nigeria GAS Journal of Arts Humanities & Social Sciences (GASJAHSS) Abstract: Innovation capabilities are key triggers of competitiveness and performance of firms across industries. Read More …
