The Algorithmic Consumer: A Conceptual Framework for Agentic AI in Predictive Marketing

Aliyu Mohammed1, Abdullateef Ajibola Adepoju2, Trimisiyu Omotayo Lawal3 DOI: 10.5281/zenodo.21284457 GAS Journal of Economics and Business Management (GASJEBM) The core concepts of market transactions are being redefined as AI moves beyond reaction to self-autonomous software proxies. This paper proposes a Read More …