Tag: Product price

Role of Customer Perceived Value in Mediating Effects of Product Price on Customer Patronage of Global System for Mobile Telecommunication Services in Nigeria

Suraju Adewale Ramoni, Ph.D. DOI: 10.5281/zenodo.17065068 GAS Journal of Economics and Business Management (GASJEBM) The aim of this study was to explore mediating effects of perceived customer value on the relationship between product price and customer patronage. In order to Read More …