Service Marketing Mix Strategies and Firm Performance: Empirical Evidence from Travel Agencies in an Emerging Economy

Akinsola Oyetola Shokunbi DOI: 10.5281/zenodo.18778428 GAS Journal of Economics and Business Management (GASJEBM) This study examines the influence of selected service marketing mix strategies on firm performance within the travel agency sector in an emerging economy. Although the extended marketing Read More …