The Relationship Existing between Data Driven Targeted Online Adverts and Customer Reach for Msmes in Anambra State

Dr. Udeogu, Arinze Christian & Prof. Promise Chika Oparah DOI: 10.5281/zenodo.17416118 GAS Journal of Economics and Business Management (GASJEBM) Micro, Small, and Medium Enterprises (MSMEs) in Nigeria, particularly in Anambra State, continue to face challenges in expanding their customer base Read More …