- Karen H. Emaas, Ma. Erika Flestado, Emerson G. Cabudol
- DOI: 10.5281/zenodo.17718795
- GAS Journal of Economics and Business Management (GASJEBM)
This
qualitative study investigates the efficiency of the Public Utility Vehicle
Modernization Program (PUVMP) in Metro Manila, Philippines, through the lived
experiences of three key stakeholder groups: commuters, drivers, and operators.
Employing a phenomenological research design, this study explores how jeepney
modernization impacts sustainable transportation from multiple perspectives.
Data collection involves in-depth interviews with 30 participants (10
commuters, 10 drivers, 10 operators) selected through purposive sampling,
complemented by focus group discussions and participant observations.
Thematic analysis guided by the Sustainable Livelihood Framework and Theory of Planned Behavior reveals complex dynamics between policy implementation and stakeholder experiences. Preliminary findings suggest that while modernization offers environmental benefits and improved safety features, significant challenges persist regarding affordability, accessibility, and livelihood sustainability. The study contributes to understanding transportation policy effectiveness through stakeholder-centered analysis, providing insights for policymakers to enhance program implementation. Results indicate the need for more inclusive approaches that balance environmental sustainability with social equity and economic viability for all stakeholders involved in the jeepney modernization process.
