Social Media as a Mobilization Tool of the Obidient Movement in Nigeria

This study analyzed selected social media platforms as mobilization tools of the Obidient Movement in Nigeria. It aimed to investigate how social media has bridged the communication gap left by conventional media in political engagement. The content analysis method was employed, with a coding sheet used for data collection. Data were analyzed using simple percentage calculations. Findings revealed that Twitter and Facebook served as platforms for disseminating information about the Obidient Movement, although the coverage received relatively low prominence. Nevertheless, the items analyzed were largely favorable and presented within a political framing. The study recommends that the Nigerian electorate be encouraged to leverage the growing opportunities offered by social media in monitoring and reporting electoral processes and political developments. This approach to information management, if effectively integrated into the political system, has the potential to significantly reduce electoral fraud and other forms of malpractice in Nigeria.