Nguyen Duc Hoai Anh DOI: 10.5281/zenodo.18146012 GAS Journal of Economics and Business Management (GASJEBM) Amid growing global concern for sustainability, this study examines how perceived value influences satisfaction and purchase intention toward eco-friendly brands among young consumers in Ho Chi Read More …
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The Impact of Logistics Service Quality on Cross-Border Customer Experience
Nguyen Hoang Long DOI: 10.5281/zenodo.18145900 GAS Journal of Economics and Business Management (GASJEBM) The development of cross-border e-commerce is very rapid and changes the way consumers around the world perceive and evaluate online businesses. Within this context, the Rapid Growth Read More …
The Impact of Integrating Artificial Intelligence Tools on Customer Experience in E-Commerce
Nguyen Duc Hoai Anh DOI: 10.5281/zenodo.18145845 GAS Journal of Economics and Business Management (GASJEBM) The fast growth of technologies related to artificial intelligence (AI) has significantly changed e-commerce operations and how customers engage in such activities. This report investigates the Read More …
Measure Preserving Transformations: Theory, Examples and Applications
OCHONOGOR Napoleon Ifeakachukwu & OKONYE Angela Okwuolise DOI: 10.5281/zenodo.18133396 Global Academic and Scientific Journal of Multidisciplinary Studies (GASJMS) Consider a measure preserving transformation T from a measure space to itself. This paper presents a comprehensive study of measure preserving transformations Read More …
Balancing Cultural Heritage and Global Influences: Promoting African Music as the Foundation of Musical Literacy for Nigerian Children
Ebenezer Oluwatoyin Ayeyemi1 & Ademola Gbenga Eluwole2 DOI: 10.5281/zenodo.18133327 GAS Journal of Arts Humanities and Social Sciences (GASJAHSS) In the face of globalization, the prominence of Western musical forms in educational systems across Africa, including Nigeria, has increasingly sidelined indigenous Read More …
The Impact of Greenwashing Scandals on Brand Loyalty: Will Customers Return?
Nguyen Thi Thuy Diem DOI: 10.5281/zenodo.18133222 GAS Journal of Economics and Business Management (GASJEBM) Green marketing has now formed part and parcel of the business strategies across the globe, but consumer loyalty and trust in businesses have been lost due Read More …
The Impact of Generative AI on Marketing Efficiency: Reducing Costs and Improving Economic Performance of SMEs
Huynh Thi Le My DOI: 10.5281/zenodo.18133092 GAS Journal of Economics and Business Management (GASJEBM) This study explores how the emergence of Generative Artificial Intelligence (GenAI) offers many new choices for small and medium-sized enterprises (SMEs) to improve marketing effectiveness and Read More …
Factors Influencing Gen Z’s “Cancel Culture” Behavior and its Impact on Brand Communication Crisis in Vietnam
Nguyen Thi Thuy Diem DOI: 10.5281/zenodo.18133014 GAS Journal of Economics and Business Management (GASJEBM) This study examines the psychological, social, and digital determinants of Generation Z’s participation in cancel culture and its resulting impact on brand communication crises in Vietnam. Read More …
Formulation Trial of a Broiler Chicken Feed Based on Locally Available Raw Materials in Senegal: Evaluation of Zootechnical Performance and Profitability Compared with a Commercial Feed
Alioune Djitte¹, Papa Guédel Faye¹ & Alpha Cisse² DOI: 10.5281/zenodo.18113823 Global Academic and Scientific Journal of Multidisciplinary Studies (GASJMS) The increasing cost of commercial poultry feeds strongly limits the profitability of broiler chicken production in Senegal. Thus, in order to Read More …
Exploring the Adoption of AI in Leadership through the Lens of the Generative AI Era
Huynh Tai DOI: 10.5281/zenodo.18113653 GAS Journal of Economics and Business Management (GASJEBM) With the era of generative AI redefining how organizations make decisions, it is more essential to comprehend the process through which leaders embrace and incorporate AI technologies. This Read More …
