The Algorithmic Consumer: A Conceptual Framework for Agentic AI in Predictive Marketing

Aliyu Mohammed1, Abdullateef Ajibola Adepoju2, Trimisiyu Omotayo Lawal3 DOI: 10.5281/zenodo.21284457 GAS Journal of Economics and Business Management (GASJEBM) The core concepts of market transactions are being redefined as AI moves beyond reaction to self-autonomous software proxies. This paper proposes a Read More …

Transactional Leadership Practices and Employee Performance in the Nigerian Construction Industry: A Case of H&M Nigeria Limited, Kano State

Abdullateef Ajibola Adepoju1, Aliyu Mohammed2, Trimisiyu Omotayo Lawal3 DOI: 10.5281/zenodo.21284378 GAS Journal of Economics and Business Management (GASJEBM) The employee performance has been one of the major challenges in the construction industry, at Nigeria, because the industry is project based, Read More …

Role of Non-Financial Rewards in Enhancing Employee Motivation: A Study of Guaranty Trust Bank, Kano Metropolis

Abdullateef Ajibola Adepoju1, Aliyu Mohammed2, Trimisiyu Omotayo Lawal3 DOI: 10.5281/zenodo.21284321 GAS Journal of Economics and Business Management (GASJEBM) The issue of employee motivation has been a thorn in the flesh of the banking industry despite the availability of competitive financial Read More …

Influence of Work Environment, Recognition, and Compensation on Job Satisfaction of Employees in Guaranty Trust Bank, Kano State

Abdullateef Ajibola Adepoju1, Aliyu Mohammed2, Trimisiyu Omotayo Lawal3 DOI: 10.5281/zenodo.21284266 GAS Journal of Economics and Business Management (GASJEBM) Employee job satisfaction has become a critical concern in the banking sector due to increasing work pressure, high performance expectations, and intense Read More …

Influence of Training and Development Programs on Employee Performance and Retention in Alhassan Plastic Industry, Kano State

Abdullateef Ajibola Adepoju1, Aliyu Mohammed2, Trimisiyu Omotayo Lawal3 DOI: 10.5281/zenodo.21284191 GAS Journal of Economics and Business Management (GASJEBM) Over the last few years, manufacturing organisations in Nigeria have been struggling with a decreasing employee performance and high labour turnover rate Read More …

Impact of On-the-Job and Off-the-Job Training on Employee Productivity in the Nigerian Customs Service, Abuja Command

Aliyu Mohammed1, Abdullateef Ajibola Adepoju2, Trimisiyu Omotayo Lawal3 DOI: 10.5281/zenodo.21284115 GAS Journal of Economics and Business Management (GASJEBM) Employee job satisfaction remains a critical concern in the Nigerian banking sector due to increasing work pressure, performance targets, and competitive demands. Read More …

Exploring the Influence of Employee Motivation on Employee Performance at United Bank for Africa (UBA), Kano State

Aliyu Mohammed1, Abdullateef Ajibola Adepoju2, Trimisiyu Omotayo Lawal3 DOI: 10.5281/zenodo.21283885 GAS Journal of Economics and Business Management (GASJEBM) The study explores the influence of work environment, recognition, and compensation on the job satisfaction of employees at Guaranty Trust Bank (GTB), Read More …

Examining the Impact of Push Factors on the Retention and Workforce Stability of Nigerian Medical Workers: A Study in Kano State

Aliyu Mohammed DOI: 10.5281/zenodo.21283721 GAS Journal of Economics and Business Management (GASJEBM) The retention of workers in the medical field directly influences the efficiency of healthcare systems and workforce stability. In Kano State, Nigeria, several challenges hinder the retention of Read More …

Effect of Financial Instability and Institutional Quality on Tax Revenue Mobilization in African Oil Exporting Countries Using CS-ARDL Techniques

Iliya Silas Yerima1, Dr. Channaganu Paramaiah2 DOI: 10.5281/zenodo.21283512 GAS Journal of Economics and Business Management (GASJEBM) Purpose: This study analyzes how financial instability and institutional quality influence tax revenue mobilization in African oil-exporting countries. It aims to establish whether strong Read More …