Colouring Outside the Lines: How AI-Driven Personalization Reshapes the Experience–Value Pathway in Human–AI Co-Creation
- Do Hoang An Nhien
- DOI: 10.5281/zenodo.19925034
- GAS Journal of Economics and Business Management (GASJEBM)
CSR Attribution and Customer Engagement as Antecedents of Brand Trust and Purchase Intention in Cross-Border E-Commerce: A PLS-SEM Investigation among Vietnamese Consumers
- Huynh Minh Khoi1, Ly Quynh Anh2
- DOI: 10.5281/zenodo.19925394
- GAS Journal of Economics and Business Management (GASJEBM)
Does Influencer Expertise Matter Most? A PLS-SEM Investigation of TikTok Influencer Attributes, Brand Trust, and Purchase Intention among Generation Z Consumers in Vietnam
- Huynh Nguyen Tuyet Phuong, Ly Quynh Anh
- DOI: 10.5281/zenodo.19925573
- GAS Journal of Economics and Business Management (GASJEBM)
Gamification and Incentive Mechanisms Driving Generation Z’s Engagement in Return-and-Reuse Packaging: An Empirical Investigation within Vietnam’s Circular Economy
- Huynh Nguyen Tuyet Phuong
- DOI: 10.5281/zenodo.19925841
- GAS Journal of Economics and Business Management (GASJEBM)
Impact of Financial Technology Adoption on Financial Inclusion and Monetary Policy Effectiveness: A Comparative Study of Nigeria and Brazil (2010-2024)
- Marian Enenche
- DOI: 10.5281/zenodo.19926042
- GAS Journal of Economics and Business Management (GASJEBM)
Tax Compliance Behaviour in Emerging Economies: Nigeria and Brazil
- Marian Enenche
- DOI: 10.5281/zenodo.19926245
- GAS Journal of Economics and Business Management (GASJEBM)
