The Impact of Generative AI on Marketing Efficiency: Reducing Costs and Improving Economic Performance of SMEs

Huynh Thi Le My DOI: 10.5281/zenodo.18133092 GAS Journal of Economics and Business Management (GASJEBM) This study explores how the emergence of Generative Artificial Intelligence (GenAI) offers many new choices for small and medium-sized enterprises (SMEs) to improve marketing effectiveness and Read More …