Nguyen Duc Hoai Anh DOI: 10.5281/zenodo.18146012 GAS Journal of Economics and Business Management (GASJEBM) Amid growing global concern for sustainability, this study examines how perceived value influences satisfaction and purchase intention toward eco-friendly brands among young consumers in Ho Chi Read More …
Tag: Nguyen Duc Hoai Anh
The Impact of Integrating Artificial Intelligence Tools on Customer Experience in E-Commerce
Nguyen Duc Hoai Anh DOI: 10.5281/zenodo.18145845 GAS Journal of Economics and Business Management (GASJEBM) The fast growth of technologies related to artificial intelligence (AI) has significantly changed e-commerce operations and how customers engage in such activities. This report investigates the Read More …
