Tag: purchase intention

Does Influencer Expertise Matter Most? A PLS-SEM Investigation of TikTok Influencer Attributes, Brand Trust, and Purchase Intention among Generation Z Consumers in Vietnam

Huynh Nguyen Tuyet Phuong, Ly Quynh Anh DOI: 10.5281/zenodo.19925573 GAS Journal of Economics and Business Management (GASJEBM) The rapid proliferation of TikTok commerce has fundamentally transformed how Generation Z consumers evaluate and trust influencers, yet the existing body of research Read More …

The Impact of Perceived Value on Satisfaction and Purchase Intention towards Eco-Friendly Brands

Nguyen Duc Hoai Anh DOI: 10.5281/zenodo.18146012 GAS Journal of Economics and Business Management (GASJEBM) Amid growing global concern for sustainability, this study examines how perceived value influences satisfaction and purchase intention toward eco-friendly brands among young consumers in Ho Chi Read More …