Nguyen Thi Thuy Diem DOI: 10.5281/zenodo.18133222 GAS Journal of Economics and Business Management (GASJEBM) Green marketing has now formed part and parcel of the business strategies across the globe, but consumer loyalty and trust in businesses have been lost due Read More …
Tag: Nguyen Thi Thuy Diem
Factors Influencing Gen Z’s “Cancel Culture” Behavior and its Impact on Brand Communication Crisis in Vietnam
Nguyen Thi Thuy Diem DOI: 10.5281/zenodo.18133014 GAS Journal of Economics and Business Management (GASJEBM) This study examines the psychological, social, and digital determinants of Generation Z’s participation in cancel culture and its resulting impact on brand communication crises in Vietnam. Read More …
