Huynh Nguyen Tuyet Phuong, Ly Quynh Anh DOI: 10.5281/zenodo.19925573 GAS Journal of Economics and Business Management (GASJEBM) The rapid proliferation of TikTok commerce has fundamentally transformed how Generation Z consumers evaluate and trust influencers, yet the existing body of research Read More …
Tag: PLS-SEM
CSR Attribution and Customer Engagement as Antecedents of Brand Trust and Purchase Intention in Cross-Border E-Commerce: A PLS-SEM Investigation among Vietnamese Consumers
Huynh Minh Khoi1, Ly Quynh Anh2 DOI: 10.5281/zenodo.19925394 GAS Journal of Economics and Business Management (GASJEBM) The rapid expansion of cross-border e-commerce (CBEC) has introduced significant challenges related to trust, loyalty, and purchase intention, particularly in emerging markets. Despite growing Read More …
The Impact of Logistics Service Quality on Cross-Border Customer Experience
Nguyen Hoang Long DOI: 10.5281/zenodo.18145900 GAS Journal of Economics and Business Management (GASJEBM) The development of cross-border e-commerce is very rapid and changes the way consumers around the world perceive and evaluate online businesses. Within this context, the Rapid Growth Read More …
The Impact of Greenwashing Scandals on Brand Loyalty: Will Customers Return?
Nguyen Thi Thuy Diem DOI: 10.5281/zenodo.18133222 GAS Journal of Economics and Business Management (GASJEBM) Green marketing has now formed part and parcel of the business strategies across the globe, but consumer loyalty and trust in businesses have been lost due Read More …
AI Chatbots in Customer Service: Do they Truly Enhance Customer Satisfaction?
Nguyen Thai Duc DOI: 10.5281/zenodo.18113514 GAS Journal of Economics and Business Management (GASJEBM) The use of artificial intelligence (AI) in digital marketing and customer service is growing in importance, AI chatbots have emerged as a key tool shaping user experiences Read More …
