The Influence of Packaging Colour and Consumer Brand Favourability of Beverage Products in Rivers State

Ogonu, Chituru Gibson1, Acee-Eke, Beatrice Chinyere2 1Department of Marketing, Faculty of Management Sciences, Rivers State University. 2Department of Marketing, Faculty of Management Sciences, Ignatius Ajuru University of Education, Rumuolumeni, Port Harcourt GAS Journal of Economics and Business Management (GASJEBM) Abstract: Read More …