The Impact of Perceived Value on Satisfaction and Purchase Intention towards Eco-Friendly Brands

Nguyen Duc Hoai Anh DOI: 10.5281/zenodo.18146012 GAS Journal of Economics and Business Management (GASJEBM) Amid growing global concern for sustainability, this study examines how perceived value influences satisfaction and purchase intention toward eco-friendly brands among young consumers in Ho Chi Read More …

Enhancing Sustainable Consumption and Production for Poverty Alleviation in Eleme, River State of Nigeria

Sule Magaji1, Ibrahim Musa2, Enejere Godwin Ikechukwu3, Yahaya Ismail4 DOI: 10.5281/zenodo.15239335 GAS Journal of Economics and Business Management (GASJEBM) This study examines the impact of sustainable consumption and production (SCP) practices on poverty alleviation in Eleme, River State, Nigeria. By Read More …