GASJEBM VOL 3, ISSUE 1, 2026

AI Advertising Affects Consumers’ Emotions and Impulsive Buying Behavior
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AI Chatbots in Customer Service: Do they Truly Enhance Customer Satisfaction?
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Applying AI in Personalizing Customers Experience and Forming Brand Love
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Exploring the Adoption of AI in Leadership through the Lens of the Generative AI Era
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Factors Influencing Gen Z’s “Cancel Culture” Behavior and its Impact on Brand Communication Crisis in Vietnam
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The Impact of Generative AI on Marketing Efficiency: Reducing Costs and Improving Economic Performance of SMEs
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The Impact of Greenwashing Scandals on Brand Loyalty: Will Customers Return?
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The Impact of Integrating Artificial Intelligence Tools on Customer Experience in E-Commerce
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The Impact of Logistics Service Quality on Cross-Border Customer Experience
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The Impact of Perceived Value on Satisfaction and Purchase Intention towards Eco-Friendly Brands
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The Integration of LinkedIn Learning as a Learning and Development Tool Amongst Security Bank Telesales Division Employees
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Intelligent Systems and Management Accounting: An Exploratory Analysis of System Adaptability and Budgeting Effectiveness in Nigeria oil and Gas Firms
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Influence of Ownership Structure on Financial Performnance in Return on Equity
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