Jadab Mili DOI: 10.5281/zenodo.17552946 GAS Journal of Economics and Business Management (GASJEBM) This empirical inquiry critically examines the residual influence of sales promotions on consumer brand preference once the promotional window has closed, with particular attention to the moderating influence Read More …
Tag: Brand loyalty
The Influence of Packaging Colour and Consumer Brand Favourability of Beverage Products in Rivers State
Ogonu, Chituru Gibson1, Acee-Eke, Beatrice Chinyere2 1Department of Marketing, Faculty of Management Sciences, Rivers State University. 2Department of Marketing, Faculty of Management Sciences, Ignatius Ajuru University of Education, Rumuolumeni, Port Harcourt GAS Journal of Economics and Business Management (GASJEBM) Abstract: Read More …
