Tag: Micro content

Leveraging Micro-Content Marketing for Enhanced Customer Growth in Botswana

Obonetse Fulu1, Ediri, Emmanuel Agada2 1Department of Business Administration, Africa Research University, Zambia, 2Federal Polytechnic Ohodo, Enugu State, Nigeria The study seeks to explore the effect of micro-content marketing on customer growth. The objective of the study was to determine Read More …