Nguyen Thai Duc DOI: 10.5281/zenodo.18113514 GAS Journal of Economics and Business Management (GASJEBM) The use of artificial intelligence (AI) in digital marketing and customer service is growing in importance, AI chatbots have emerged as a key tool shaping user experiences Read More …
Tag: Nguyen Thai Duc
AI Advertising Affects Consumers’ Emotions and Impulsive Buying Behavior
Nguyen Thai Duc DOI: 10.5281/zenodo.18113412 GAS Journal of Economics and Business Management (GASJEBM) In recent years, Artificial Intelligence (AI) has become an important tool in digital advertising, helping brands reach consumers more effectively through data-driven personalization and interactive design. However, Read More …
