Nguyen Hoang Long DOI: 10.5281/zenodo.18145900 GAS Journal of Economics and Business Management (GASJEBM) The development of cross-border e-commerce is very rapid and changes the way consumers around the world perceive and evaluate online businesses. Within this context, the Rapid Growth Read More …
Tag: PLS-SEM
The Impact of Greenwashing Scandals on Brand Loyalty: Will Customers Return?
Nguyen Thi Thuy Diem DOI: 10.5281/zenodo.18133222 GAS Journal of Economics and Business Management (GASJEBM) Green marketing has now formed part and parcel of the business strategies across the globe, but consumer loyalty and trust in businesses have been lost due Read More …
AI Chatbots in Customer Service: Do they Truly Enhance Customer Satisfaction?
Nguyen Thai Duc DOI: 10.5281/zenodo.18113514 GAS Journal of Economics and Business Management (GASJEBM) The use of artificial intelligence (AI) in digital marketing and customer service is growing in importance, AI chatbots have emerged as a key tool shaping user experiences Read More …
