Huynh Thi Le My DOI: 10.5281/zenodo.18133092 GAS Journal of Economics and Business Management (GASJEBM) This study explores how the emergence of Generative Artificial Intelligence (GenAI) offers many new choices for small and medium-sized enterprises (SMEs) to improve marketing effectiveness and Read More …
Category: GAS Journal of Economics and Business Management (GASJEBM)
Factors Influencing Gen Z’s “Cancel Culture” Behavior and its Impact on Brand Communication Crisis in Vietnam
Nguyen Thi Thuy Diem DOI: 10.5281/zenodo.18133014 GAS Journal of Economics and Business Management (GASJEBM) This study examines the psychological, social, and digital determinants of Generation Z’s participation in cancel culture and its resulting impact on brand communication crises in Vietnam. Read More …
Exploring the Adoption of AI in Leadership through the Lens of the Generative AI Era
Huynh Tai DOI: 10.5281/zenodo.18113653 GAS Journal of Economics and Business Management (GASJEBM) With the era of generative AI redefining how organizations make decisions, it is more essential to comprehend the process through which leaders embrace and incorporate AI technologies. This Read More …
Applying AI in Personalizing Customers Experience and Forming Brand Love
Huynh Tai DOI: 10.5281/zenodo.18113595 GAS Journal of Economics and Business Management (GASJEBM) In the era of digital transformation, Artificial Intelligence (AI) has emerged as a powerful tool for enhancing marketing effectiveness and creating emotionally resonant customer relationships. This study investigates Read More …
AI Chatbots in Customer Service: Do they Truly Enhance Customer Satisfaction?
Nguyen Thai Duc DOI: 10.5281/zenodo.18113514 GAS Journal of Economics and Business Management (GASJEBM) The use of artificial intelligence (AI) in digital marketing and customer service is growing in importance, AI chatbots have emerged as a key tool shaping user experiences Read More …
AI Advertising Affects Consumers’ Emotions and Impulsive Buying Behavior
Nguyen Thai Duc DOI: 10.5281/zenodo.18113412 GAS Journal of Economics and Business Management (GASJEBM) In recent years, Artificial Intelligence (AI) has become an important tool in digital advertising, helping brands reach consumers more effectively through data-driven personalization and interactive design. However, Read More …
Management of Change and Performance of Colleges of Education in Kwara State
Prof. AREMU, Mukaila Ayanda1; ALAWODE, Sheriff2 and BELLO Mohammed Awuni3 DOI: 10.5281/zenodo.18046871 GAS Journal of Economics and Business Management (GASJEBM) This study is on evaluation of management of change on the performance of colleges of education in Kwara State. The Read More …
Investigating the Impact of Internet and Social Media Applications on Entrepreneurial Performance
Abdulazeez Adeshina Abdulrasheed1, Iliyasu Mohammed Mukhtar2 & Aliyu Mohammed3 DOI: 10.5281/zenodo.17941709 GAS Journal of Economics and Business Management (GASJEBM) This abstract research paper explores how Internet and social media applications can be applied to the performance of the entrepreneurship with Read More …
Green Human Resource Management Practices and Organizational Sustainability Performance: A Conceptual Perspective
Sarada Amarnath Maganti DOI: 10.5281/zenodo.17941527 GAS Journal of Economics and Business Management (GASJEBM) The growing global focus on environmental sustainability has highlighted the green dimension of management, showing the importance of human resource management’s role in setting up organization practices Read More …
Evaluating the Contributions of Employee Training and Development to Personal and Organizational Performance: A Study of Al-Hassan Plastic Industry, Kano State
Muhammad Umar Indabawa1, Ismail Tijjani Bukar2 & Aliyu Mohammed3 DOI: 10.5281/zenodo.17941432 GAS Journal of Economics and Business Management (GASJEBM) This study looks at the role played by employee training and development in the personal and organizational performance at Al-Hassan Plastic Read More …
