Nguyen Thi Thuy Diem DOI: 10.5281/zenodo.18133222 GAS Journal of Economics and Business Management (GASJEBM) Green marketing has now formed part and parcel of the business strategies across the globe, but consumer loyalty and trust in businesses have been lost due Read More …
Tag: journal papers
The Impact of Generative AI on Marketing Efficiency: Reducing Costs and Improving Economic Performance of SMEs
Huynh Thi Le My DOI: 10.5281/zenodo.18133092 GAS Journal of Economics and Business Management (GASJEBM) This study explores how the emergence of Generative Artificial Intelligence (GenAI) offers many new choices for small and medium-sized enterprises (SMEs) to improve marketing effectiveness and Read More …
Factors Influencing Gen Z’s “Cancel Culture” Behavior and its Impact on Brand Communication Crisis in Vietnam
Nguyen Thi Thuy Diem DOI: 10.5281/zenodo.18133014 GAS Journal of Economics and Business Management (GASJEBM) This study examines the psychological, social, and digital determinants of Generation Z’s participation in cancel culture and its resulting impact on brand communication crises in Vietnam. Read More …
Formulation Trial of a Broiler Chicken Feed Based on Locally Available Raw Materials in Senegal: Evaluation of Zootechnical Performance and Profitability Compared with a Commercial Feed
Alioune Djitte¹, Papa Guédel Faye¹ & Alpha Cisse² DOI: 10.5281/zenodo.18113823 Global Academic and Scientific Journal of Multidisciplinary Studies (GASJMS) The increasing cost of commercial poultry feeds strongly limits the profitability of broiler chicken production in Senegal. Thus, in order to Read More …
Exploring the Adoption of AI in Leadership through the Lens of the Generative AI Era
Huynh Tai DOI: 10.5281/zenodo.18113653 GAS Journal of Economics and Business Management (GASJEBM) With the era of generative AI redefining how organizations make decisions, it is more essential to comprehend the process through which leaders embrace and incorporate AI technologies. This Read More …
Applying AI in Personalizing Customers Experience and Forming Brand Love
Huynh Tai DOI: 10.5281/zenodo.18113595 GAS Journal of Economics and Business Management (GASJEBM) In the era of digital transformation, Artificial Intelligence (AI) has emerged as a powerful tool for enhancing marketing effectiveness and creating emotionally resonant customer relationships. This study investigates Read More …
AI Chatbots in Customer Service: Do they Truly Enhance Customer Satisfaction?
Nguyen Thai Duc DOI: 10.5281/zenodo.18113514 GAS Journal of Economics and Business Management (GASJEBM) The use of artificial intelligence (AI) in digital marketing and customer service is growing in importance, AI chatbots have emerged as a key tool shaping user experiences Read More …
AI Advertising Affects Consumers’ Emotions and Impulsive Buying Behavior
Nguyen Thai Duc DOI: 10.5281/zenodo.18113412 GAS Journal of Economics and Business Management (GASJEBM) In recent years, Artificial Intelligence (AI) has become an important tool in digital advertising, helping brands reach consumers more effectively through data-driven personalization and interactive design. However, Read More …
Greco-Buddhist Art: The Symbol of Cultural Syncretism in Indian Perspective
Ganga Sagar Nishad DOI: 10.5281/zenodo.18113332 GAS Journal of Arts Humanities and Social Sciences (GASJAHSS) Greco-Buddhist art, also known as Gandhāra art, represents a remarkable synthesis of Indian and Hellenistic cultural tradition and the techniques, flourishing in the Gandhāra region (modern Read More …
Cyber Risk Management as a Catalyst for Youth-Led Digital Entrepreneurship in Emerging Economies
Olabintan, O.1; Ismaila, T.J.2; Shuaib, R.O.3 & Joel, M.M.4 DOI: 10.5281/zenodo.18113241 GAS Journal of Arts Humanities and Social Sciences (GASJAHSS) The fast growth of the digital technologies in the emerging economies has predetermined the youth-led digital entrepreneurship as an essential Read More …
