Zarnmaloe Santiago Arcilla DOI: 10.5281/zenodo.18165395 GAS Journal of Economics and Business Management (GASJEBM) The main purpose of this study is to determine how LinkedIn Learning supports employee growth and career development; evaluate its effectiveness compared to traditional, instructor-led training methods. Read More …
Tag: journal papers
Military Aid to Civil Authorities in Nigeria: Appraisal of Armed Forces of Nigeria Response to the Outbreak of COVID-19
Tobias Hangeior Utsaha DOI: 10.5281/zenodo.18165269 GAS Journal of Arts Humanities and Social Sciences (GASJAHSS) December 2019 ushered in the outbreak of a deadly disease called the Coronavirus (COVID-19) in the Province of Wuhan, China. Following its spread to other neighbouring Read More …
An Analytical Study on the Social Role of Religion
Ven. Dr. Matibambiye Dhammasiri Thero DOI: 10.5281/zenodo.18164067 GAS Journal of Religious Studies (GASJRS) This is a critical discourse that dwells on the social roles of religion in modern society, and specifically the Sri Lankan Buddhist customs. Religion is a diverse Read More …
The Impact of Perceived Value on Satisfaction and Purchase Intention towards Eco-Friendly Brands
Nguyen Duc Hoai Anh DOI: 10.5281/zenodo.18146012 GAS Journal of Economics and Business Management (GASJEBM) Amid growing global concern for sustainability, this study examines how perceived value influences satisfaction and purchase intention toward eco-friendly brands among young consumers in Ho Chi Read More …
The Impact of Logistics Service Quality on Cross-Border Customer Experience
Nguyen Hoang Long DOI: 10.5281/zenodo.18145900 GAS Journal of Economics and Business Management (GASJEBM) The development of cross-border e-commerce is very rapid and changes the way consumers around the world perceive and evaluate online businesses. Within this context, the Rapid Growth Read More …
The Impact of Integrating Artificial Intelligence Tools on Customer Experience in E-Commerce
Nguyen Duc Hoai Anh DOI: 10.5281/zenodo.18145845 GAS Journal of Economics and Business Management (GASJEBM) The fast growth of technologies related to artificial intelligence (AI) has significantly changed e-commerce operations and how customers engage in such activities. This report investigates the Read More …
Balancing Cultural Heritage and Global Influences: Promoting African Music as the Foundation of Musical Literacy for Nigerian Children
Ebenezer Oluwatoyin Ayeyemi1 & Ademola Gbenga Eluwole2 DOI: 10.5281/zenodo.18133327 GAS Journal of Arts Humanities and Social Sciences (GASJAHSS) In the face of globalization, the prominence of Western musical forms in educational systems across Africa, including Nigeria, has increasingly sidelined indigenous Read More …
The Impact of Greenwashing Scandals on Brand Loyalty: Will Customers Return?
Nguyen Thi Thuy Diem DOI: 10.5281/zenodo.18133222 GAS Journal of Economics and Business Management (GASJEBM) Green marketing has now formed part and parcel of the business strategies across the globe, but consumer loyalty and trust in businesses have been lost due Read More …
The Impact of Generative AI on Marketing Efficiency: Reducing Costs and Improving Economic Performance of SMEs
Huynh Thi Le My DOI: 10.5281/zenodo.18133092 GAS Journal of Economics and Business Management (GASJEBM) This study explores how the emergence of Generative Artificial Intelligence (GenAI) offers many new choices for small and medium-sized enterprises (SMEs) to improve marketing effectiveness and Read More …
Factors Influencing Gen Z’s “Cancel Culture” Behavior and its Impact on Brand Communication Crisis in Vietnam
Nguyen Thi Thuy Diem DOI: 10.5281/zenodo.18133014 GAS Journal of Economics and Business Management (GASJEBM) This study examines the psychological, social, and digital determinants of Generation Z’s participation in cancel culture and its resulting impact on brand communication crises in Vietnam. Read More …
