Dr. Ogundipe Victoria Abimbola DOI: 10.5281/zenodo.19977757 GAS Journal of Economics and Business Management (GASJEBM) The trend of modern fashion industry specifically is increasingly confronted with certain challenges like environmental, social and economic sustainability challenges. This has place the industry in Read More …
Category: GAS Journal of Economics and Business Management (GASJEBM)
Tax Compliance Behaviour in Emerging Economies: Nigeria and Brazil
Marian Enenche DOI: 10.5281/zenodo.19926245 GAS Journal of Economics and Business Management (GASJEBM) Tax compliance is a central challenge for emerging economies, where weak institutions, large informal sectors, and low tax morale often undermine domestic revenue mobilization and sustainable development. This Read More …
Impact of Financial Technology Adoption on Financial Inclusion and Monetary Policy Effectiveness: A Comparative Study of Nigeria and Brazil (2010-2024)
Marian Enenche DOI: 10.5281/zenodo.19926042 GAS Journal of Economics and Business Management (GASJEBM) Over the past decade and a half, financial technology (fintech) has reshaped financial systems in many emerging economies, promising to expand financial inclusion and potentially alter the transmission Read More …
Gamification and Incentive Mechanisms Driving Generation Z’s Engagement in Return-and-Reuse Packaging: An Empirical Investigation within Vietnam’s Circular Economy
Huynh Nguyen Tuyet Phuong DOI: 10.5281/zenodo.19925841 GAS Journal of Economics and Business Management (GASJEBM) The escalating plastic waste crisis in Vietnam, where approximately 2.93 million tonnes of plastic waste are generated annually, underscores the urgent need for scalable circular economy Read More …
Does Influencer Expertise Matter Most? A PLS-SEM Investigation of TikTok Influencer Attributes, Brand Trust, and Purchase Intention among Generation Z Consumers in Vietnam
Huynh Nguyen Tuyet Phuong, Ly Quynh Anh DOI: 10.5281/zenodo.19925573 GAS Journal of Economics and Business Management (GASJEBM) The rapid proliferation of TikTok commerce has fundamentally transformed how Generation Z consumers evaluate and trust influencers, yet the existing body of research Read More …
CSR Attribution and Customer Engagement as Antecedents of Brand Trust and Purchase Intention in Cross-Border E-Commerce: A PLS-SEM Investigation among Vietnamese Consumers
Huynh Minh Khoi1, Ly Quynh Anh2 DOI: 10.5281/zenodo.19925394 GAS Journal of Economics and Business Management (GASJEBM) The rapid expansion of cross-border e-commerce (CBEC) has introduced significant challenges related to trust, loyalty, and purchase intention, particularly in emerging markets. Despite growing Read More …
Colouring Outside the Lines: How AI-Driven Personalization Reshapes the Experience–Value Pathway in Human–AI Co-Creation
Do Hoang An Nhien DOI: 10.5281/zenodo.19925034 GAS Journal of Economics and Business Management (GASJEBM) Artificial intelligence (AI) is reshaping the way users and systems jointly generate value, yet little is known about how AI-driven personalization alters the experience–value pathway in Read More …
Effect of Mobile Payment Technology on the Financial Performance of Qouted Telecommunication Companies in Nigeria
Sam Sadiq Bulus DOI: 10.5281/zenodo.19856852 GAS Journal of Economics and Business Management (GASJEBM) This study examined the effect of mobile payment technology on the financial performance of quoted telecommunication companies in Nigeria, with specific focus on Mobile Payment Revenue (MPR), Read More …
Designing a Digital-First Strategy for International Markets
Designing a Digital-First Strategy for International Markets Osas Imafidon DOI: 10.5281/zenodo.19596918 GAS Journal of Economics and Business Management (GASJEBM) Digitalization is now the norm at all business levels, local and international. Digital technologies, such as artificial intelligence, big data, automation, Read More …
Impact of the Research Findings of Ogundipe, Victoria Abimbola to the Growth and Development of the Phases of Studio Art Practice and Textile Industry
Dr. Ogundipe Victoria Abimbola DOI: 10.5281/zenodo.19567110 GAS Journal of Economics and Business Management (GASJEBM) The position of art and its practice in relation to industrial needs is a thought of human feeling that needs a round table discussion. Art is Read More …
