Zarnmaloe Santiago Arcilla DOI: 10.5281/zenodo.18165395 GAS Journal of Economics and Business Management (GASJEBM) The main purpose of this study is to determine how LinkedIn Learning supports employee growth and career development; evaluate its effectiveness compared to traditional, instructor-led training methods. Read More …
Category: GAS Journal of Economics and Business Management (GASJEBM)
The Impact of Perceived Value on Satisfaction and Purchase Intention towards Eco-Friendly Brands
Nguyen Duc Hoai Anh DOI: 10.5281/zenodo.18146012 GAS Journal of Economics and Business Management (GASJEBM) Amid growing global concern for sustainability, this study examines how perceived value influences satisfaction and purchase intention toward eco-friendly brands among young consumers in Ho Chi Read More …
The Impact of Logistics Service Quality on Cross-Border Customer Experience
Nguyen Hoang Long DOI: 10.5281/zenodo.18145900 GAS Journal of Economics and Business Management (GASJEBM) The development of cross-border e-commerce is very rapid and changes the way consumers around the world perceive and evaluate online businesses. Within this context, the Rapid Growth Read More …
The Impact of Integrating Artificial Intelligence Tools on Customer Experience in E-Commerce
Nguyen Duc Hoai Anh DOI: 10.5281/zenodo.18145845 GAS Journal of Economics and Business Management (GASJEBM) The fast growth of technologies related to artificial intelligence (AI) has significantly changed e-commerce operations and how customers engage in such activities. This report investigates the Read More …
The Impact of Greenwashing Scandals on Brand Loyalty: Will Customers Return?
Nguyen Thi Thuy Diem DOI: 10.5281/zenodo.18133222 GAS Journal of Economics and Business Management (GASJEBM) Green marketing has now formed part and parcel of the business strategies across the globe, but consumer loyalty and trust in businesses have been lost due Read More …
The Impact of Generative AI on Marketing Efficiency: Reducing Costs and Improving Economic Performance of SMEs
Huynh Thi Le My DOI: 10.5281/zenodo.18133092 GAS Journal of Economics and Business Management (GASJEBM) This study explores how the emergence of Generative Artificial Intelligence (GenAI) offers many new choices for small and medium-sized enterprises (SMEs) to improve marketing effectiveness and Read More …
Factors Influencing Gen Z’s “Cancel Culture” Behavior and its Impact on Brand Communication Crisis in Vietnam
Nguyen Thi Thuy Diem DOI: 10.5281/zenodo.18133014 GAS Journal of Economics and Business Management (GASJEBM) This study examines the psychological, social, and digital determinants of Generation Z’s participation in cancel culture and its resulting impact on brand communication crises in Vietnam. Read More …
Exploring the Adoption of AI in Leadership through the Lens of the Generative AI Era
Huynh Tai DOI: 10.5281/zenodo.18113653 GAS Journal of Economics and Business Management (GASJEBM) With the era of generative AI redefining how organizations make decisions, it is more essential to comprehend the process through which leaders embrace and incorporate AI technologies. This Read More …
Applying AI in Personalizing Customers Experience and Forming Brand Love
Huynh Tai DOI: 10.5281/zenodo.18113595 GAS Journal of Economics and Business Management (GASJEBM) In the era of digital transformation, Artificial Intelligence (AI) has emerged as a powerful tool for enhancing marketing effectiveness and creating emotionally resonant customer relationships. This study investigates Read More …
AI Chatbots in Customer Service: Do they Truly Enhance Customer Satisfaction?
Nguyen Thai Duc DOI: 10.5281/zenodo.18113514 GAS Journal of Economics and Business Management (GASJEBM) The use of artificial intelligence (AI) in digital marketing and customer service is growing in importance, AI chatbots have emerged as a key tool shaping user experiences Read More …
