Nguyen Thi Thuy Diem DOI: 10.5281/zenodo.18133222 GAS Journal of Economics and Business Management (GASJEBM) Green marketing has now formed part and parcel of the business strategies across the globe, but consumer loyalty and trust in businesses have been lost due Read More …
Tag: gas journals
The Impact of Generative AI on Marketing Efficiency: Reducing Costs and Improving Economic Performance of SMEs
Huynh Thi Le My DOI: 10.5281/zenodo.18133092 GAS Journal of Economics and Business Management (GASJEBM) This study explores how the emergence of Generative Artificial Intelligence (GenAI) offers many new choices for small and medium-sized enterprises (SMEs) to improve marketing effectiveness and Read More …
Factors Influencing Gen Z’s “Cancel Culture” Behavior and its Impact on Brand Communication Crisis in Vietnam
Nguyen Thi Thuy Diem DOI: 10.5281/zenodo.18133014 GAS Journal of Economics and Business Management (GASJEBM) This study examines the psychological, social, and digital determinants of Generation Z’s participation in cancel culture and its resulting impact on brand communication crises in Vietnam. Read More …
Formulation Trial of a Broiler Chicken Feed Based on Locally Available Raw Materials in Senegal: Evaluation of Zootechnical Performance and Profitability Compared with a Commercial Feed
Alioune Djitte¹, Papa Guédel Faye¹ & Alpha Cisse² DOI: 10.5281/zenodo.18113823 Global Academic and Scientific Journal of Multidisciplinary Studies (GASJMS) The increasing cost of commercial poultry feeds strongly limits the profitability of broiler chicken production in Senegal. Thus, in order to Read More …
Exploring the Adoption of AI in Leadership through the Lens of the Generative AI Era
Huynh Tai DOI: 10.5281/zenodo.18113653 GAS Journal of Economics and Business Management (GASJEBM) With the era of generative AI redefining how organizations make decisions, it is more essential to comprehend the process through which leaders embrace and incorporate AI technologies. This Read More …
Applying AI in Personalizing Customers Experience and Forming Brand Love
Huynh Tai DOI: 10.5281/zenodo.18113595 GAS Journal of Economics and Business Management (GASJEBM) In the era of digital transformation, Artificial Intelligence (AI) has emerged as a powerful tool for enhancing marketing effectiveness and creating emotionally resonant customer relationships. This study investigates Read More …
AI Chatbots in Customer Service: Do they Truly Enhance Customer Satisfaction?
Nguyen Thai Duc DOI: 10.5281/zenodo.18113514 GAS Journal of Economics and Business Management (GASJEBM) The use of artificial intelligence (AI) in digital marketing and customer service is growing in importance, AI chatbots have emerged as a key tool shaping user experiences Read More …
Greco-Buddhist Art: The Symbol of Cultural Syncretism in Indian Perspective
Ganga Sagar Nishad DOI: 10.5281/zenodo.18113332 GAS Journal of Arts Humanities and Social Sciences (GASJAHSS) Greco-Buddhist art, also known as Gandhāra art, represents a remarkable synthesis of Indian and Hellenistic cultural tradition and the techniques, flourishing in the Gandhāra region (modern Read More …
Enhancing Households’ Food Security through Agricultural Extension Service Delivery in Kwara State, Nigeria
ADEWUMI Idowu Israe, Ph.D1, OYAKALE Rebecca Oyenike2, MURITALA Kayode S3 & ADEWUMI Praise Damilola4 DOI: 10.5281/zenodo.18108377 GAS Journal of Education and Literature (GASJEL) This qualitative study investigates how agricultural extension service delivery contributes to household food security in Kwara State, Read More …
Reading Strategies and Literary Mediation: Establishing Connections for Reader Formation
Renata Junqueira de Souza1, Cyntia Graziella Guizelim Simões Girotto2, Adriana Jesuino Francisco3 & Vania Kelen Belão Vagula4 DOI: 10.5281/zenodo.18108225 GAS Journal of Education and Literature (GASJEL) This article derives from the PROEDUCA project, funded by FAPESP, involving eleven teachers from Read More …
