Huynh Nguyen Tuyet Phuong, Ly Quynh Anh DOI: 10.5281/zenodo.19925573 GAS Journal of Economics and Business Management (GASJEBM) The rapid proliferation of TikTok commerce has fundamentally transformed how Generation Z consumers evaluate and trust influencers, yet the existing body of research Read More …
Tag: Generation Z
A Comparative Study for Millennials and Generation Z in the Workforce of Metro Manila, Philippines
Jessellyana Norrey C. Dano, Ma. Erika Flestado & Francis Michael P. Yambao DOI: 10.5281/zenodo.17662293 GAS Journal of Economics and Business Management (GASJEBM) Generations had passed, and changes were visible, especially in the workforce. Millennials were one of the increasing generations Read More …
A Multigenerational Workforce: The Perceived Working Environment and Support of Selected Employees within Metro Manila
Rouella Moyano-Baluyut, BSA1; Ryan Liberato, BS CompEng2 and Francis Michael P. Yambao, PhD3 1,2,3 Centro Escolar University Having a multigenerational workforce working in a common workplace presents unique challenges and opportunities. Focusing mainly on Baby Boomers, Generation X, Millennials, and Read More …
