Tag: Determinants

Modelling Determinants of the Creation and Growth of a Small Retail Business: Case of Provision Stores in the Yaounde I Neighbourhood of Cameroon

ASEH Emmanuel Vitung Department of Business Studies, ICT University, Yaounde, Cameroon Although micro or very small retail businesses are today recognised as playing a key role in the economies of developing countries, marketing literature has given only minimal attention to Read More …