Tag: online marketing

Institutional Determinants of Profitability in Small, Medium, and Micro Enterprises (SMMEs) in Botswana: An Empirical Analysis Using Poisson Regression

Obonetse Fulu Department of Business Administration, Africa Research University, Zambia This study investigates the factors influencing the business performance of Small, Medium, and Micro Enterprises (SMMEs) in Botswana. It employs institutional theory as a guiding framework, which posits that institutions Read More …