Mr. Pintu Das DOI: 10.5281/zenodo.15472002 Global Academic and Scientific Journal of Multidisciplinary Studies (GASJMS) With the rise of the web, Social networking has emerged as key tool for ‘online marketing campaigns’. Smart businesses use social network marketing as one of Read More …
Tag: online marketing
Institutional Determinants of Profitability in Small, Medium, and Micro Enterprises (SMMEs) in Botswana: An Empirical Analysis Using Poisson Regression
Obonetse Fulu Department of Business Administration, Africa Research University, Zambia This study investigates the factors influencing the business performance of Small, Medium, and Micro Enterprises (SMMEs) in Botswana. It employs institutional theory as a guiding framework, which posits that institutions Read More …
