Charles Campira DOI: 10.5281/zenodo.157452321 GAS Journal of Economics and Business Management (GASJEBM) This study examines the impact of technological innovation on the viability of hospitality firms in Imo State, Nigeria. In light of infrastructural deficits, particularly in power, security, and Read More …
Category: GAS Journal of Economics and Business Management (GASJEBM)
The Impact of Sales Promotion on Brand Choice After the Promotional Period: The Moderating Role of Deal Proneness — A Case Study of Yakubu Shopping Malls, Jalingo, Taraba State, Nigeria
Jadab Mili DOI: 10.5281/zenodo.17552946 GAS Journal of Economics and Business Management (GASJEBM) This empirical inquiry critically examines the residual influence of sales promotions on consumer brand preference once the promotional window has closed, with particular attention to the moderating influence Read More …
Future of generative AI: Opportunities and ethical concerns
Adline Chainman DOI: 10.5281/zenodo.170152971 GAS Journal of Economics and Business Management (GASJEBM) With applications in business, healthcare, education, science, and the creative industries, generative artificial intelligence (AI) has become a game changing technology. It is fostering innovation and increasing productivity Read More …
Marketing Subsystems in Agriculture, Fisheries, and Forestry: A Systematic Literature Review
Johary S. Domaob, Abdani D. Bandera, and Omaimah M. Usman-Macadaag DOI: 10.5281/zenodo.17552971 GAS Journal of Economics and Business Management (GASJEBM) This literature review provides a comprehensive synthesis of the marketing subsystems in the Agriculture, Fisheries, and Forestry (AFF) sectors, emphasizing Read More …
Exploring the Financial, Legal, and Tax Environments of Business in the Philippines: A Literature-Based Analysis
Issam H.C. Gutoc and Abdani D. Bandera DOI: 10.5281/zenodo.17556636 GAS Journal of Economics and Business Management (GASJEBM) This study explores the financial, legal, and tax environments that collectively shape the business landscape in the Philippines. Through a literature-based analysis, it Read More …
Analysis of the Role of Brookside Dairies in Strengthening Integrated Supply Chain and Contract Farming in Kenya
Dr. Michael Steven Juma, DBA1, MBA, MSc., Pauline Awino Owino, MSc.2, Parkin Hiley Juma, MBA3, Ashley Verleen Juma, BSc.4 & Johnson Olatunde Olaniyan Ph.D.1 DOI: 10.5281/zenodo.17443776 GAS Journal of Economics and Business Management (GASJEBM) Kenya’s dairy industry remains a cornerstone Read More …
Analysis for recycling of electronic waste using the VOSviewer Tool
GyongYong Pak, JiHye Ri & NamChol Yu DOI: 10.5281/zenodo.17443695 GAS Journal of Economics and Business Management (GASJEBM) Nowadays, electronic waste management and recycling are becoming increasingly important in the recycling of expensive raw materials and in the prevention of environmental Read More …
Investigating the Impact of Credit Risk Management on Bank Performance
Erhabor, Osaruyi Jeffrey Ph.D.1 & OkoIie, Romanus Onyeisi Ph.D.2 DOI: 10.5281/zenodo.17443621 GAS Journal of Economics and Business Management (GASJEBM) The banking sector serves as a vital component in the economic growth and stability of any nation, primarily through its intermediary Read More …
The Relationship Existing between Data Driven Targeted Online Adverts and Customer Reach for Msmes in Anambra State
Dr. Udeogu, Arinze Christian & Prof. Promise Chika Oparah DOI: 10.5281/zenodo.17416118 GAS Journal of Economics and Business Management (GASJEBM) Micro, Small, and Medium Enterprises (MSMEs) in Nigeria, particularly in Anambra State, continue to face challenges in expanding their customer base Read More …
A Systematic Review of the Nexus Between Transport and Socio Economic Development in Nigeria
OGUNLEYE Olusesan Sola and OLASEMOJO Olabode Reagan DOI: 10.5281/zenodo.17415952 GAS Journal of Economics and Business Management (GASJEBM) Modern transport infrastructure supports social and economic growth and makes movement, productivity and integration easier. This study seeks to carry out a systematic Read More …
